Meet Erica

A certified life coach for parents, teens and young adults.

Erica Life Coach 2

Credentials and Qualifications

  • Over 15 years of coaching and teaching experience
  • Certified Family, Parent, and Teen Coach through Academy for Family Coach Training
  • Certified Teen Wisdom Inc. Life Coach
  • Certificate in Foundations of Positive Psychology  through University of Pennsylvania
  • Master’s in Education
  • Bachelor’s in Liberal Studies, minor in Child Development
  • Credentialed Teacher and Administrator 
  • Featured author in San Diego Family Magazine,  Good Life Family Magazine, and Kids Helping Kids book series.

Ever since I can remember, I’ve been drawn to working with young people. From volunteering at youth shelters to teaching both locally and internationally, and now offering a unique blend of coaching and teaching to girls and parents. Helping raise wise, motivated, and empowered young people is my passion and purpose.

During my years teaching in various school settings, girls would often confide in me, sharing their struggles with self-esteem, body image, friendships, family dynamics, and school. They were afraid to turn to their parents for fear of being misunderstood and didn’t want to turn to their friends for fear of being gossiped about. They felt alone and unsure. I did my best to guide and advise, but always felt restricted by time and curriculum. I wanted to do more to help them understand themselves and feel confident in handling the unique challenges they were facing.

Shortly after writing my master’s thesis on relational aggression, which included a curriculum to teach girls about building their emotional intelligence and handling social challenges, I heard about a career called Teen Life Coaching. It was described as a field devoted to self-discovery, action, and accountability. A profession that focuses on building personal strengths, setting goals, overcoming obstacles, and ultimately moving forward with confidence and intention. I thought this is it!

In 2012, I took a risk. I left my full-time teaching job, became a certified Teen Wisdom Life Coach, and started my teen coaching practice. During my first year of coaching teens, I became acutely aware that parents were also struggling. They were exhausted, frustrated, and extremely worried that their daughter might go down the wrong path. Their parent lens clouded their ability to fully understand what their daughter was going through and reach her in a meaningful way. Similar to their daughters, parents needed new tools and fresh perspective. I added a parent coaching component to my teen coaching programs and noticed that when parents took a different approach, they experienced positive change in their relationship with their teen and supported their teen’s personal growth.

Coaching parents and girls is my calling. I am honored to be able to provide girls with a safe, judgment-free environment where they can uncover their core values, identify their unique strengths, and fulfill their greatest potential. It is an additional honor to provide parents with an outside perspective, realistic solutions, and new practices that lead to fewer battles, less frustration, better communication, deeper respect, and trust. Ultimately, creating more ease and enjoyment during the teen years.


Coaching was really cool and helpful.  Erica helped me feel better about friends.  I liked being able to talk about everything that bothered me. 

– 8th grade

Erica guides with questions and listens exceptionally. Her presence and style is perfect for young, developing girls. My daughter feels so comfortable with her. Her coaching has given my daughter confidence and very specific tools to respond to stress or difficult situations.
– Parent
My daughter really enjoys working with Erica and I absolutely see the value for her. Her frustration level has gone down a lot with her sister and the family in general. Hearing and seeing how Erica works with her is also helpful so I can continue to support her. I’m so thankful for Erica’s support and guidance.
– Parent
Coaching helped me feel more confident in certain areas and have more motivation for the stepping stones in my life. Erica helped me see that many situations are not as traumatic as they seem. She made me very comfortable and used methods that were very helpful.
–10th grade

Erica is a great support to parents who want the best for their children who sometimes don’t have the answers our children are seeking. There are times when children and teens need to process things with an adult they can trust. You can trust Erica with your children!

– Parent

Erica has also been a huge support to me and my husband. Providing us with coaching on how to best communicate and support our girls. Erica has a warm and inviting style. I highly recommend giving her a call if you want extra support through the sometimes challenging tween/teen years.

– Parent

My coaching experience with Erica was a 10 out of 10. She helped me come out of my shell and really connect with myself. I liked being able to talk about anything.
– 10th grade

Erica Rood is a extremely knowledgeable and compassionate coach in supporting children and teens through the joys and pains of growing up in today’s world. Our daughter met Erica years ago in a yoga class and immediately felt comfortable sharing her personal challenges and learned how to strive for confidence and peace through Erica’s user- friendly tools.

– Parent

The relationship they have developed over the years will benefit my daughter for a lifetime.
Thank you Erica!

– Parent

Erica is your go to coach for raising a healthy happy teenager. I would not be so close with my daughter, if it were not for us working with Erica. She has helped us make the teen years joyful and connected. She has also helped my daughter grow as person and discover who she really is. I highly recommend Erica for coaching if you or your daughter are struggling with the teen years.

– Parent

Featured In

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Video Resources

Listen to My Conversation on Communicating with Your Teen

Listen to My Conversation on Best Ways to Support Your Teen

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